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Celebrating pothole birthdays as a way to draw attention to infrastructure maintenance needs

Recently, a number of videos have circulated online showing citizens celebrating the birthday of potholes on major roads in different countries. The videos are in protest against the condition of roads and streets, the delay in maintenance, as well as to deliver a message to those responsible to act. New tactics has gathered a few examples of those who used birthday celebrations as a way to protest against ineffective local governance.

Using Visual Symbols to Fight Stigma and Advocate for Change

Visual imagery can be a powerful medium for mobilization and awareness around a specific issue. These depictions are especially potent if they utilize a consistent symbol, one that can capture the issue in a vivid and recognizable way. The Resource Centre for Gender Equality (ABAAD), established in 2011, has risen to considerable prominence for its annual “16 Days of Activism” campaigns, each with a different theme to address gender equity in the Middle East and North Africa (MENA) region.

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