Mobilizing Allies

Using Visual Symbols to Fight Stigma and Advocate for Change

Visual imagery can be a powerful medium for mobilization and awareness around a specific issue. These depictions are especially potent if they utilize a consistent symbol, one that can capture the issue in a vivid and recognizable way. The Resource Centre for Gender Equality (ABAAD), established in 2011, has risen to considerable prominence for its annual “16 Days of Activism” campaigns, each with a different theme to address gender equity in the Middle East and North Africa (MENA) region.

Organizing a Day of Advocacy for Musicians and Audiences to Advance Freedom of Expression

Everyone has the right to music, both as a mechanism of expression and enjoyment. Freemuse, a Copenhagen-based international organization, established March 3rd as Music Freedom Day, in order to advocate for musicians’ right to freedom of expression; to carry out their craft without fear of oppression, imprisonment, or censorship. Since 2007, when Music Freedom Day was launched, more than 100 partners and collaborators in 36 countries have joined the annual event.

Using Mass Protests to Publicize Issues and Galvanize Change

Public gatherings or rallies have long been used as a form of protest against autocratic regimes or to draw attention to a particular issue, cause or inequity. Communication through modern technology has made it easier to mobilize people into participating in mass global protests. The main intent behind a mass protest on a global scale is to draw international attention on a particular issue. The following mass global protests provide examples highlighting this tactic to advance such diverse issues as climate change, inequality, and electoral reform.

Using a victim accompaniment process to provide emotional support for testimony

When addressing human rights violations in a public reconciliation process, it’s important to make the process comfortable for victims who testify. One tactic is “accompaniment” of victims by volunteers trained in psychosocial support and the practical realities of the process. The goal is to give victims an empowering experience that helps their healing and does not contribute to re-traumatization.

To address gross human rights violations committed during apartheid, the South African Truth and Reconciliation Commission (TRC) was initiated by legislation in 1995. Their mandate was to document violations committed by state bodies or armed opposition, to promote national unity and reconcili­ation, and to offer policy reforms to prevent future abuses. In addition to amnesty and human rights hearings, special hearings were held, focused on abuses suffered by women and children. These hearings were held around the country and were covered exten­sively by all media.

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