In the New Tactics conversation on Fundraising for Human Rights: Lessons Learned and Practical Advice, practitioners shared hard-earned insights into what it takes to fundraise effectively for grassroots human rights organizations. From embracing creative approaches to deepening donor relationships, the discussion underscored a simple truth: fundraising is about more than raising money—it’s about building movements.
Building on those lessons, here are some practical tips and reflections to help human rights organizations grow their support base while staying rooted in their mission.
Storytelling: Connecting Donors to Impact
Sharing stories that show the tangible impact of your work resonates deeply with donors. But it’s not just about the story itself—it’s about how you tell it.
Start with a specific person or community whose story illustrates your mission’s impact. Use multimedia—photos, videos, or audio clips—to bring these narratives to life. Remember, always gain consent and frame the story in a way that emphasizes resilience and partnership, rather than vulnerability.
Think Beyond the Transaction
Keep in mind the importance of shifting from purely transactional fundraising to prioritizing relationship-building with donors and institutions. Donors who feel like partners in your mission are more likely to stick around and become advocates for your cause.
Whether it’s a newsletter, a personal thank-you note, or an invitation to a community event, sharing moments of impact rather than requests can be a great reminder to donors how much their support matters.
Create a donor stewardship plan that includes follow-ups after every campaign. Share updates, celebrate successes, and invite donors to engage with your work—whether through events, volunteer opportunities, or advocacy campaigns.
The Power of Local Communities
Grassroots organizations often have a deep connection to their communities, and fundraising efforts that leverage this connection can be incredibly effective.
Organize events that align with your mission and foster community participation. For example, solidarity walks, cultural celebrations, or local art shows can serve as fundraisers while bringing people together around your cause.
Be Creative and Resourceful
From crowdfunding to unique campaign themes, thinking outside the box can set your organization apart.
Experiment with creative campaign ideas that stand out. Use social media platforms to run engaging challenges or leverage tools like crowdfunding to involve supporters in your journey.
The lessons shared in the New Tactics online conversation remind us that fundraising is as much about strategy as it is about heart. By centering storytelling, building relationships, and engaging your community, you can create a fundraising approach that not only supports your organization financially but also strengthens your unique movement and the broader fight for human rights.
What lessons have you learned in your fundraising journey? Share your insights and tips with us on Facebook, Instagram, or Twitter! Together, we can continue to grow and strengthen our collective impact.
For more resources on building movements through fundraising, visit:
From the Archives: Fundraising for Human Rights: Lessons Learned and Practical Advice
