Video for Change and Impact
The use of video as a tool for creating social change is determined by the impact that video can have on individuals. Understanding the intended and unintended consequences, both positive and negative, of the use of video in advocacy efforts is critical to its implementation in successful social change.
In this conversation, discussion leaders and participants evaluated how impact can be created and how individuals and organizations can measure, monitor, and evaluate the impact of their video for change efforts. Conversation leaders explored the stages at which impact can occur (research, training, production, filming, and screening) and discussed how to design appropriate strategies given desired impacts.