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Advocacy Evaluation Toolkit

Human rights defenders are carrying out successful and innovative work around the world, but many are not evaluating their advocacy campaigns. Traditional evaluation approaches tend to be too rigid and fail to take into account the particularly challenging contexts in which many advocates work. We launched this toolkit in response to this gap in the field.

The Toolkit
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The Toolkit

Evaluation Advancing Advocacy (E2A) is a capacity development project to support activists and HRDs to use evaluation to develop more effective advocacy campaigns.

Effective documentation and assessment of campaign successes and challenges helps activists and HRDs learn from their actions and adjust as needed. It also helps activists to demonstrate evidence of progress towards advocacy goals – to ourselves, coalition members, funders and others.

We developed a set of simple tools that are adaptable to different campaigns and contexts. These tools are designed to be usable by activists without technical expertise in evaluation.

Click on any section of the toolkit map below to get started!

Advocacy Evaluation Methodology Principles Advocacy Evaluation and the Principle of Do No Harm Human Rights Advocacy Evaluation Capacity Assessment Guidance for a More Manageable Human Rights-Based Advocacy Evaluation Choosing Outcomes and Success Markers Worksheet Spectrum of Allies Measure of Change Worksheet Principles-Focused Evaluation: A Brief Reference Guide External Resource List Pause and Reflect Discussion Guide

Click within the above map or on the link below to get started!

 

Find a PDF of the full Advocacy Evaluation Toolkit here.

Introduction to Advocacy Evaluation

This video identifies some key causes of gaps in existing evaluation approaches and ways to address them and promote effective advocacy.

How to Use the Spectrum of Allies Measure of Change Tool

This video provides guidance and examples in using one of the tools in the advocacy evaluation toolkit.

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