Engaging Key Stakeholders

This notebook looks at the organization CARE-Bangladesh and how they engaged key stakeholders in the fight against HIV/AIDS. While Bangladesh has a very low infection rate, their surrounding countries had high rates and they realized that they needed to prevent the virus from spreading. They realized that transportation workers were extremely vulnerable and integrated an education and awareness campaign with the truck drivers union. The program was eventually passed onto the drivers and made their own. These education programs have expanded to include health care services and numerous other successes and benefits.

This notebook is featured in an article written for the August 2008 Drum Beat Chat discussion, written by a New Tactics member, Amanda Atwood of the Kubatana Trust of Zimbabwe, a New Tactics NED partner! In the article, Amanda looks at two case studies (one from Bangladesh and one from Zimbabwe) that explore local communication approaches to addressing HIV/AIDS. Based on these examples, she advocates for a holistic, participatory approach to the AIDS epidemic, worldwide.

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